Making of the Essentials -video

Client

Iittala

Brief

Iittala wanted a video to explain how glass objects are created at the Iittala Glass Factory.

Solution

The film is a story of Iittala Glass Factory. It reveals how Iittala design icons are created by making the components and authentic process visible. The tone of the film is harmonious and poetic yet it captures the intensity and tactility of glass making by using focused close-ups and bold scenery for storytelling.

The feedback has been phenomenal. It succeeded to capture the soul of the brand. Within a few weeks the video has become the most viewed Iittala video, regardless of its length and slow tempo.

We delivered

Brand Communication, Concept development, Creative direction, Image, Edit.

www.youtube.com/iittala

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