New concept for fresh locally baked bread


Fazer Leipomot


Fazer Leipomot decided to fully redesign their in-store bakery concept. We designed a new identity and naming for the in-store bakeries and created a retail concept that makes the bakery stand out in the market environment by underlining the uniqueness and deliciousness of the fresh locally baked bread.

We delivered

Research & Insight, Brand strategy, Brand Communication, Concept development, 2D/3D sketching, Prototyping, CMD, Naming, Identity Design, Tone of Voice, Interior design, Packaging design, Signage.

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