Unmonday brand strategy & identity




The brief was to create a strategy and an identity fit for a premium brand that stands for intelligent audio systems with unconventional design and uncompromising sound quality, targeted at a clearly defined consumer segment: design-oriented audiophiles.


A fresh and unconventional take on a consumer electronics brand, Unmonday was awarded with a Gold peak in the Branded Design category at the Vuoden Huiput gala, the most prestigious awards ceremony in the Finnish graphic design industry.

We delivered

Research & insight, Brand strategy, Brand architecture, Brand communication, Naming, Identity design, Art direction, Tone of voice, Brand guidelines, Print, Digital, Packaging, POS


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