Museum Shop for WeeGee Exhibition Center
WeeGee Exhibition Center
We were asked to create a new, bold and commercially viable museum shop for the Espoo Museum of Modern Art, or EMMA, located in the Weegee Exhibition Center.
Visiting the shop is an experience of its own. It is a beautifully executed space where the new graphic identity of EMMA comes to life. It also succeeds in combining the assortment of the EMMA museum shop with the four other museums located in the Weegee Exhibition Center, while paying homage to the architecture of the old industrial building.
Concept development, Retail design