New concept for fresh locally baked bread


Fazer Leipomot


Fazer Leipomot wanted to redesign their in-store bakery concept to better convey the idea of fresh bread, baked in-store in supermarkets.


How does fresh, hand-made bread look and feel like? We created the “Fazer Leipurit” concept for communication and identity for these bakeries to make them stand out in their supermarket environment by underlining the uniqueness and deliciousness of fresh bread. The fixture and furniture concept also underwent a design evolution to match the new communication created. The renewed concept has been a great commercial success.

We delivered

Research & Insight, Brand strategy, Brand Communication, Concept development, 2D/3D sketching, Prototyping, CMD, Naming, Identity Design, Tone of Voice, Interior design, Packaging design, Signage.

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