Tapiovaara Brand Experience


Aero Design Furniture / Tapiovaara


To create the Tapiovaara brand, with a contemporary and unique look & feel, based on Ilmari Tapiovaara furniture collection and heritage.


This was undoubtedly among the most inspiring projects we’ve worked on. The Tapiovaara design legacy dates back several decades and the products are some of the best-known and loved design staples of Finnish public, as well as private interiors. We designed the identity and its applications as a 21st century take on a Finnish design phenomenon from the 1950s era. Contemporary and at the same time capturing the essential part of the Tapiovaara heritage, the brand pays tribute to the roots of the Tapiovaara label.

We delivered

Research & insight, Brand strategy, Brand architecture, Brand communication, Concept development, Identity design, Art direction, Tone of voice, Event & Exhibition Design, Print & Digital Design, Packaging. Created together with Rasmus Snabb. Original product photography Pasi Haaranen.

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