Scalable trade fair concept for Reima
We were asked to innovate and design a cost efficient, scalable trade fair concept that would improve the brand awareness and provide a strong visibility at all the attended fairs.
We created an impactful fair concept with a strong brand communication for coming years with a clear focus; to emphasize Reima as a “leading brand of an active kidswear category”. By designing a clear communication and product hierarchy in the booth, we helped to deliver an attractive pilot stand at ISPO Munich.
Concept development, Brand communication, Brand guidelines, Exhibition design, Manufacturing coordination